Monday, March 03, 2014

Positioning Statement Template

In Marketing, it's important to differentiate a product from competitors. In order to do this, it's important to understand what makes your product uniquely valuable to the target customer. You have to share a little bit of how your "secret sauce" is going to blow away the customer's expectations. Here's a quick template for effective posititoing statements that has served me well: [The product] is a [the category] for [target customer]. Unlike other [competitive category], [The product] offers [the KEY benefit] by doing [the description/secret sauce/key differentiating feature].

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