There is no charge for awesomeness . . . or attractiveness
Monday, March 03, 2014
Positioning Statement Template
In Marketing, it's important to differentiate a product from competitors. In order to do this, it's important to understand what makes your product uniquely valuable to the target customer. You have to share a little bit of how your "secret sauce" is going to blow away the customer's expectations.
Here's a quick template for effective posititoing statements that has served me well:
[The product] is a [the category] for [target customer]. Unlike other [competitive category], [The product] offers [the KEY benefit] by doing [the description/secret sauce/key differentiating feature].